The Successful Strategy of Yeezy in Digital Marketing
2023 could be really bad for Adidas - The Hustle
Adidas turnaround gathers pace as Yeezy boosts margins | Reuters
How Kanye West Made Yeezy Brand a Success
Adidas Says Kanye West 'Mishandled' $75 Million of Marketing Funds
Adidas, Gap were caught in Ye's brand trap | Ad Age
Market Analysis Report for Yeezy | PDF
The Yeezy Effect: Dear Marketing Magazine...
As adidas Increases Quantities, the Market Reacts: “If Everybody Can Get One, Nobody Will Want One.” - The Fashion Law
adidas: Yeezy Drama Offers Long-Term Opportunity (OTCQX:ADDYY) | Seeking Alpha
What Adidas' Yeezy Profit Plunge Means For The Future Of Celebrity Partnerships | The Drum
Adidas's Sale of Yeezy Sneakers Brings in 400 Million Euros - The New York Times
Adidas, Kanye Feud Over $100 Million Yeezy Marketing Fund - Bloomberg
Inside Kanye West's Fraught Relationship With Adidas: 7 Takeaways - The New York Times
Adidas turnaround gathers pace as Yeezy boosts margins | Reuters
The Hard Way or the "Yeezy" Way? Is the Yeezy Market Tanking Yet?
How Kanye West's Yeezy Boost 350s Sold Out In 12 Minutes
Yeezy: Birth (and Death?) of a Brand - ItsMoose.com
Adidas' Plans for Yeezy: What We Know | BoF
Marketing Matters: Yeezy Boosts - The perfect example of Celebrity Endorsement
How Kanye West's Yeezy Boost 350s Sold Out In 12 Minutes
Kanye West's Turbulent 9-Year History With Adidas
What Brands Can Learn From Adidas's Marketing Strategy | Brand Vision
Can't Put A Genie Back In A Bottle': Brand Experts On Adidas's Lawsuit Over Ye Contract | The Drum
Who Owns Yeezy? - FourWeekMBA
Unpacking Adidas' Surprise Yeezy Coup | BoF
Adidas says Kanye West collaboration has 'elevated brand perception'
/cdn.vox-cdn.com/uploads/chorus_asset/file/13133505/yeezy350.jpg "Why Kanye West's Adidas Yeezy is suddenly so easy to buy now - Vox")