Nike had hired advertising agency Wieden and Kennedy to help them with a marketing campaign. That ad agency found inspiration in Gilmore's… | Instagram
![Gary Gilmore: Cómo un condenado a pena de muerte inspiró el lema más famoso de Nike | Tentaciones | EL PAÍS Gary Gilmore: Cómo un condenado a pena de muerte inspiró el lema más famoso de Nike | Tentaciones | EL PAÍS](https://imagenes.elpais.com/resizer/qMd1wc3FS7BYAt9J8sr1zEK9uGg=/414x0/arc-anglerfish-eu-central-1-prod-prisa.s3.amazonaws.com/public/G3RV4E6H6V7744OKVRX5JKEMXY.jpg)
Gary Gilmore: Cómo un condenado a pena de muerte inspiró el lema más famoso de Nike | Tentaciones | EL PAÍS
![Nike's “Just Do It,” the Last Great Advertising Tagline, Celebrates its 25th Birthday | MDG Solutions Nike's “Just Do It,” the Last Great Advertising Tagline, Celebrates its 25th Birthday | MDG Solutions](https://www.mdgsolutions.com/wp-content/uploads/2013/07/blog_25th-Anniversary-Just-Do-It.jpg)
Nike's “Just Do It,” the Last Great Advertising Tagline, Celebrates its 25th Birthday | MDG Solutions
![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53029293-10411375-image-a-1_1642439147193.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53032145-0-image-a-4_1642439476122.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/nike.jpg)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg)