Why 5 of these billion-dollar companies implemented platform-based marketing to drive sales double digitals.
![Adidas releases limited-edition 'Game of Thrones' sneakers; Rent the Runway joins the billion dollar club| Latest News Videos | Fox Business Adidas releases limited-edition 'Game of Thrones' sneakers; Rent the Runway joins the billion dollar club| Latest News Videos | Fox Business](https://cf-images.us-east-1.prod.boltdns.net/v1/static/854081161001/283a28b4-bf70-4da6-8378-a034cd9edb6d/9ded19af-7be5-46b7-a625-ba15faa358a3/1280x720/match/image.jpg)
Adidas releases limited-edition 'Game of Thrones' sneakers; Rent the Runway joins the billion dollar club| Latest News Videos | Fox Business
![Nike just bought a virtual shoe company that makes NFTs and sneakers 'for the metaverse' - The Verge Nike just bought a virtual shoe company that makes NFTs and sneakers 'for the metaverse' - The Verge](https://cdn.vox-cdn.com/thumbor/x6w3PlbU3ToOMRZeQmv7w8ht20M=/0x0:2000x1196/1400x1400/filters:focal(1000x598:1001x599)/cdn.vox-cdn.com/uploads/chorus_asset/file/23086144/a16z_rtfkt_sneakers.jpg)
Nike just bought a virtual shoe company that makes NFTs and sneakers 'for the metaverse' - The Verge
![Ohio State and Nike reach record-breaking $252 million sponsorship deal, surpassing Michigan and Texas' contracts - Land-Grant Holy Land Ohio State and Nike reach record-breaking $252 million sponsorship deal, surpassing Michigan and Texas' contracts - Land-Grant Holy Land](https://cdn.vox-cdn.com/thumbor/yU8kPn6Pa9tfQeiBFPQf2hjCaYM=/0x133:1700x1266/1200x800/filters:focal(0x133:1700x1266)/cdn.vox-cdn.com/uploads/chorus_image/image/48567969/usa-today-8868120.0.jpg)
Ohio State and Nike reach record-breaking $252 million sponsorship deal, surpassing Michigan and Texas' contracts - Land-Grant Holy Land
![NBA's Enes Kanter calls out Nike's 'silence' on China and alleged forced labour of Uygurs, wears 'modern day slavery' shoes | South China Morning Post NBA's Enes Kanter calls out Nike's 'silence' on China and alleged forced labour of Uygurs, wears 'modern day slavery' shoes | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/methode/2021/10/26/8af275c2-35f4-11ec-bf9d-b73b258185bb_image_hires_201757.jpg?itok=Qcj7Sifa&v=1635250686)